What's the point in NASCARS "Fan Favourite" thing?

When it's Dale Jnr every week? :confused:

Source: http://www.motorsportforums.com/forums/showthread.php?141428-What-s-the-point-in-NASCARS-quot-Fan-Favourite-quot-thing&goto=newpost

Helmut Bradl Stefan Bradl Umberto Braga Stefan Brägger